Ruth’s Lavender LLC is a family legacy based business inspired by the owner’s grandmother who made recipes for her hair and skin. After she passed away the owner created a holistic beauty wellness brand that offers a wide range of haircare and skincare products as well as services that promote the well-being of all individuals. 

Our product line includes haircare and skincare products that use natural and organic materials such as lavender, aloe vera, and essential oils. Our products are designed to cater to the specific needs of our customers and help them to achieve healthy and radiant skin and hair.

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Our target market includes individuals who are looking for natural and organic beauty and wellness products and services. This includes both men and women who are interested in taking care of themselves and living a healthy lifestyle. Our brand also caters to parents who want to instill healthy living practices in their children.

We plan to market our brand through social media platforms, online advertisements, and collaborating with influencers and bloggers. Our goal is to establish a strong brand presence and build a loyal customer base.

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Our financial projections indicate that we will break even within the first year of operation and become profitable in year two. We plan to achieve this by expanding our product line and services and conducting market research to better understand the needs of our customers.

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In conclusion, Ruth’s Lavender LLC is a holistic beauty wellness brand that promotes healthy living and self-care practices through high-quality products and services. We believe that our commitment to using natural and organic materials and promoting healthy living practices will set us apart from our competitors and attract a loyal customer base.

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All our products and services are manufactured according to GMP and are ISO certified company. With a focus on maintaining high standards for our products and competitive prices, whether it’s at our brick and mortar or our online store or the many pop up shops. 

The purpose of this business plan is to develop a blueprint of the company's vision , mission statement , strategy and then use this plan to as a guide to develop and grow the business.  This business plan will also be used to align the various elements of the company to create a coherent system of sustainable customer satisfaction and profitability.

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 It also provides a step-by-step plan for the business establishing favorable sales numbers, gross margin and profitability. This plan includes chapters on the company structure, services, market focus, action plans, management team and financial plan.